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Consumer behavior /

Schiffman, Leon G.,

Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. - 11th ed. - xxvii, 508p. : ill. ; 26 cm.

ISBN: 978933255509

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Dewey Class. No.: 658.8342

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