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Principles of services marketing /

Palmer, Adrian.

Principles of services marketing / by Adrian Palmer. - 5th ed. - London : McGraw-Hill, c2008. - xviii, 606p. : ill. ; 25 cm.

Includes bibliographical references (p. [331]-340) and index.

ISBN: 978007711627 007711627

Subjects--Topical Terms:
Marketing--Management.
Service industries--Marketing.

Dewey Class. No.: 658.8

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