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Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow, Donald Baack.

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow, Donald Baack. - 3rd ed. - India : Pearson, c2007. - 537p. : ill. ; 27 cm.

ISBN: 813170996

Subjects--Topical Terms:
Marketing.
Communications.

Dewey Class. No.: 659.1

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