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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane.

Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller, Ambi M.G.Parameswaran and Isaac Jacob. - 4th ed. - India: Pearson, c2013. - xxix,586 p. : ill. ; 25 cm.

Includes bibliographical references and index.



978933254220


Brand name products--Management.

658.827
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