Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller, Ambi M.G.Parameswaran and Isaac Jacob. - 4th ed. - India: Pearson, c2013. - xxix,586 p. : ill. ; 25 cm.
Includes bibliographical references and index.
978933254220
Brand name products--Management.
658.827
Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller, Ambi M.G.Parameswaran and Isaac Jacob. - 4th ed. - India: Pearson, c2013. - xxix,586 p. : ill. ; 25 cm.
Includes bibliographical references and index.
978933254220
Brand name products--Management.
658.827