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Asian competitors : marketing for competitiveness in the age of digital consumers /

Kotler, Philip.

Asian competitors : marketing for competitiveness in the age of digital consumers / by Philip Kotler. - 1st ed. - London : World scientific . c2019 - xvi, 325p. : illus. ; 23cm.

ISBN: 9789813275997

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LC Class. No.: 658.8

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