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Business analytics : applications to consumer marketing /

Kuruganti, Sandhya.

Business analytics : applications to consumer marketing / by Sandhya Kuruganti, Hindol Basu. - 1st ed. - New delhi : Mcgraw hill . - xxv, 716p. : illus. ; 24cm.

ISBN: 9789351341598

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LC Class. No.: 658.0072

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