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Marketing models : multivariate statistics and marketing analytics /

Iacobucci, Dawn.

Marketing models : multivariate statistics and marketing analytics / by Dawn Iacobucci. - Australia ; Mason, Ohio : South-Western, Cengage Learning, c2015. - 146p. : ill. ; 25 cm.

Includes bibliographical references (p. 199-200) and index.

ISBN: 9781502901873

Subjects--Topical Terms:
Marketing--Mathematical models.
Marketing--Statistical methods.
Multivariate analysis.

Dewey Class. No.: 658.8

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