MARC details
| 000 -LEADER |
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| fixed length control field |
03585cam a2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210324103825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210324b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781847875051 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978144627051 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
BD-DhUIB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8001 |
| Edition number |
22 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The SAGE handbook of marketing theory / |
| Statement of responsibility, etc. |
edited by Pauline Maclaran ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 523 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The early schools of marketing thought / Eric H. Shaw, D.G. Brian Jones and Paula A. McClean -- The modern schools of marketing thought / D.G. Brian Jones, Eric H. Shaw and Paula A. McClean -- The emergence of consumer research / Harold H. Kassarjian and Ronald C. Goodstein -- The evolution of market research / David W. Stewart -- Theorizing advertising : managerial, scientific and cultural approaches / Chris Hackley -- The philosophical foundations of marketing research : for scientific realism and truth / Shelby D. Hunt and Jared M. Hansen -- Critical marketing, marketing in critical condition / A. Fuat Firat and Mark Tadajewski -- The marketing theory or theories into marketing? Plurality of research traditions and paradigms / Kristian Möller, Jaqueline Pels and Michael Saren -- Debates concerning the scientific method : social science theory and the philosophy of science / John O'Shaughnessy -- Shaping exchanges, performing markets : the study of marketing practices / Luis Araujo and Hans Kjellberg -- A service-dominant logic for marketing / Stephen L. Vargo and Robert F. Lusch -- Market ideology, globalization and neoliberalism / Robin Wensley -- The evolution of marketing thought : from economic to social exchange and beyond / Richard P. Bagozzi -- Metaphorical myopia : some thoughts on analogical thinking / Stephen Brown -- Representing global consumers : desire, possession, and identity / Russell W. Belk -- Consumer behavior analysis / Gordon R. Foxall -- Consumer agency and action / Richard P. Bagozzi -- Cultural influences on representations of the consumer in marketing theory / Pauline Maclaran, Margaret K. Hogg and Alan Bradshaw -- Interaction in networks / Lars-Erik Gadde and Håkan Håkansson -- Practice perspective of the marketing organisation / Roderick J. Brodie, Victoria J. Little and Richard W. Brookes -- Orientation and marketing metrics / Jonathan Knowles and Tim Ambler -- Relationship marketing as promise management / Christian Grönroos -- Marketing systems, macromarketing and the quality of life / Roger A. Layton -- The role of marketing in ancient and contemporary cultural evolution / Elizabeth C. Hirschman -- The Darwinian underpinnings of consumption / Gad Saad -- The linking value in experiential marketing : acknowledging the role of working consumers / Bernard Cova and Daniele Dalli -- Technology, consumers, and marketing theory / Nikhilesh Kholakia, Detlev Zwick and Janice Denegri-Knott. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BBA. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Philosophy. |
| 9 (RLIN) |
196 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
96 |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketingtheorie |
| Source of heading or term |
swd |
| 9 (RLIN) |
197 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Aufsatzsammlung. |
| 9 (RLIN) |
198 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maclaran, Pauline. |
| 9 (RLIN) |
199 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
