Normal view MARC view ISBD view

Principles of marketing / (Record no. 170)

MARC details
000 -LEADER
fixed length control field	01693cam a2200253 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210511115804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120913s2014 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978027378699
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	027378699
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
9 (RLIN)	98
245 10 - TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc.	by Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston ;
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	c2014.
300 ## - PHYSICAL DESCRIPTION
Extent	716 p. :
Other physical details	ill. ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	MBA.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
9 (RLIN)	96
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
Fuller form of name	(Gary M.)
9 (RLIN)	99
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	07/07/2014	Trim education	658.8 K848p 2014	00050420	05/11/2021	C-2	05/11/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	07/07/2014	Trim education	658.8 K848p 2014	00050421	05/11/2021	C-3	05/11/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	02/06/2014	Trim education	658.8 K848p 2014	00050392	05/30/2021	C-1	05/30/2021	Books