Advertising & IMC : (Record no. 25)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00583nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210310133348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210310b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978129226206 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUIB |
| Transcribing agency | BD-DhUIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.827 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & IMC : |
| Remainder of title | Principle & practice / |
| Statement of responsibility, etc. | Sandara Moriarty... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 664p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Relations. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra. |
| 9 (RLIN) | 47 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 07/21/2019 | STS Internatoinal | 658.827 M854a | 00051163 | 03/10/2021 | C-1 | 03/10/2021 | Books |