Marketing Management / (Record no. 371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241104145616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241104b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUIB |
| Transcribing agency | BD-DhUIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 16 |
| Classification number | 658.8 K87m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cotler, Philip & others |
| 9 (RLIN) | 791 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc. | by Philip Cotler...[at al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2022 : |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane & Others |
| 9 (RLIN) | 792 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
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