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Principles of marketing / (Record no. 49)

MARC details
000 -LEADER
fixed length control field 01672cam a2200241 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210316122318.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120913s2014 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978933255847
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhUIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 98
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. by Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 732 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 96
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 99
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050990 03/16/2021 C-11 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050991 03/16/2021 C-12 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050992 03/16/2021 C-13 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050993 03/16/2021 C-14 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050994 03/16/2021 C-15 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050995 03/16/2021 C-16 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050996 03/16/2021 C-17 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050997 03/16/2021 C-18 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050998 03/16/2021 C-19 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00050999 03/16/2021 C-20 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00051000 03/16/2021 C-21 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00051001 03/16/2021 C-22 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00051002 03/16/2021 C-23 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00051003 03/16/2021 C-24 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 06/03/2018 Parama 658.8 K87 15th ed. 00051004 03/16/2021 C-25 03/16/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050728 03/20/2021 C-1 03/20/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050729 03/20/2021 C-2 03/20/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050730 03/20/2021 C-3 03/20/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050731 03/20/2021 C-4 03/20/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050732 03/20/2021 C-5 03/20/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050733 03/20/2021 C-6 03/20/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050734 03/20/2021 C-7 03/20/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050735 03/20/2021 C-8 03/20/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050736 03/20/2021 C-9 03/20/2021 Books  
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 10/09/2016 Parama 658.8 K87 15th ed. 00050737 03/20/2021 C-10 03/20/2021 Books  
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