Marketing management / by Greg W. Marshall, Mark W. Johnston.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2010.Description: 1 v. (various pagings) : col. ill., col. map ; 27 cmISBN: - 978007128318
- 007128318
- 658.8 22
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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IBA Library General Stacks | Fiction | 658.8 M367m 2020 (Browse shelf(Opens below)) | C-1 | Available | 00049911 |
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| 658.8 L944s 2006 Services marketing : people, technology, strategy / | 658.8 L944s 2006 Services marketing : people, technology, strategy / | 658.8 L944s 2006 Services marketing : people, technology, strategy / | 658.8 M367m 2020 Marketing management / | 658.8 Mc127b 1984 Basic marketing : a managerial approach / | 658.8 Mc127b 1984 Basic marketing : a managerial approach / | 658.8 Mc127b 1984 Basic marketing : a managerial approach / |
Includes bibliographical references and indexes.
BBA.
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