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Services marketing : people, technology, strategy / by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.

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Material type: Text

TextPublication details: India : Pearson, c2006.Edition: 5th edDescription: xvi, 594p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	IBA Library General Stacks	Fiction	658.8 L944s 2006 (Browse shelf(Opens below))	C-1	Available	00049504
Books	IBA Library General Stacks	Fiction	658.8 L944s 2006 (Browse shelf(Opens below))	C-2	Available	00049505
Books	IBA Library General Stacks	Fiction	658.8 L944s 2006 (Browse shelf(Opens below))	C-3	Available	00049506
Books	IBA Library General Stacks	Fiction	658.8 L944s 2006 (Browse shelf(Opens below))	C-4	Available	00049507
Books	IBA Library General Stacks	Fiction	658.8 L944s 2006 (Browse shelf(Opens below))	C-5	Available	00049508

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Includes bibliographical references and indexes.

BBA.

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