Exploring marketing research / by William G. Zikmund.

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Material type: Text

TextPublication details: Australia : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IBA Library General Stacks	Fiction	658.83 Z64e 2003 (Browse shelf(Opens below))	C-2	Available		00049442
Books	IBA Library General Stacks	Fiction	658.83 Z64e 2003 (Browse shelf(Opens below))	C-1	Available		00049278

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

MBA.

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