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Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 714 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IBA Library General Stacks	Fiction	658.827 K281s 2008 (Browse shelf(Opens below))	C-1	Available		00049498

Includes bibliographical references and index.

BBA.

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