Consumer behavior : building marketing strategy / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, c1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cmISBN: - 0256218951 (international ed.)
- 658.83420973 21
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IBA Library General Stacks | Fiction | 658.83420973 H314c 1998 (Browse shelf(Opens below)) | C-13 | Available | 00045839 | ||
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IBA Library General Stacks | Fiction | 658.83420973 H314c 1998 (Browse shelf(Opens below)) | C-14 | Available | 00045840 | ||
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IBA Library General Stacks | Fiction | 658.83420973 H314c 1998 (Browse shelf(Opens below)) | C-15 | Available | 00045841 |
Includes bibliographical references and indexes.
BBA.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
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