Principles of marketing / by Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: New Delhi : Pearson Prentice Hall, c2006.Edition: 11th edDescription: xix, 651, [94] p. : col. ill. ; 28 cmISBN: - 812032825
- 658.8 22
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IBA Library General Stacks | Fiction | 658.8 K848m 11th ed. (Browse shelf(Opens below)) | C-1 | Available | 00049095 | ||
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Books
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IBA Library General Stacks | Fiction | 658.8 K848m 11th ed. (Browse shelf(Opens below)) | C-2 | Available | 00049096 | ||
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Books
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IBA Library General Stacks | Fiction | 658.8 K848m 11th ed. (Browse shelf(Opens below)) | C-3 | Available | 00049097 |
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| 658.8 K484P Principles of Marketing | 658.8 K484P Principles of Marketing | 658.8 K848m. 2003 Marketing Management / | 658.8 K848m 11th ed. Principles of marketing / | 658.8 K848m 11th ed. Principles of marketing / | 658.8 K848m 11th ed. Principles of marketing / | 658.8 K848m 13th ed. Marketing management / |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
BBA.
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