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Marketing research : an applied orientation / Naresh K. Malhotra.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Pearson, c2010.Edition: 6th edDescription: 929 p. : 27 cm. illISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IBA Library General Stacks	Fiction	658.83 M249m 6th ed. (Browse shelf(Opens below))	C-1	Available		00049872

Includes bibliographical references (p. 834-873) and index.

BBA.

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