Schiffman, Leon G., <br/><br/>
Consumer behavior / 
by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. 
 - 11th ed. 
 - xxvii, 508p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>978933255509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342