Wilson, Rechard M.S. <br/><br/>
Strategic marketing management :  planning, implementation and control / 
by Richard Wilson, Colin Gilligan. 
 - 3rd ed. 
 - London :  Routledge,  c2005. 
 - xii, 867p. :  ill. ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>978075065938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Portfolio.
<br/><br/><label>Dewey Class. No.: </label>658.8009