TY  - BOOK
AU  - Wilson,Rechard M.S.
AU  - Gelling, Colin.
TI  - Strategic marketing management: planning, implementation and control 
SN  - 978075065938
U1  - 658.8009 22
PY  - 2005///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Portfolio
N1  - BBA
ER  -