Hawkins, Del I. <br/><br/>
Consumer Behavior :  Building Marketing Strategy / 
by Del I Hawkins, David L Mothersbaugh, Amit Mookerjee. 
 - 11th ed. 
 - New Delhi :  McGraw Hill,  c2011. 
 - xxix, 866p. :  ill. ;  23 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780070682216 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8342