Kotler, Philip, <br/><br/>
Principles of marketing / 
by Philip Kotler, Gary Armstrong and Marc Oliver Opresnik. 
 - 17th ed. 
 - 734p. :  ill. ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>978129222017 129222017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8