Palmer, Adrian. <br/><br/>
Principles of services marketing / 
by Adrian Palmer. 
 - 5th ed. 
 - London :  McGraw-Hill,  c2008. 
 - xviii, 606p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [331]-340) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>978007711627 007711627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8