TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 978007711627
U1  - 658.8 20
PY  - 2008///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Service industries
N1  - Includes bibliographical references (p. [331]-340) and index; MBA
ER  -