Johnson, Gerry.

Exploring corporate strategy / by Gerry Johnson, Kevan Scholes, Richard Whittington. - 7th ed. - New Delhi : Pearson, c2005. - xxxvi, 1033 p. : ill. (some col.) ; 27 cm.

Includes indexes.

9788131719251


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 / .J648 2005

658.4012