Advertising & IMC :  Principle & practice / 
Sandara Moriarty... [et al.]. 
 - 11 ed. 
 - England :  Pearson,  c2019. 
 - 664p. :  ill. ;  27 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>978129226206 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.827