TY  - BOOK
AU  -  Clow, Kenneth E.
AU  - Baack, Donald.
AU  - Clow, Kenneth E.
TI  - Integrated advertising, promotion, and marketing communications: by Kenneth E. Clow, Donald Baack
SN  - 813170996
U1  - 659.1 22
PY  - 2007///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Communications
N1  - BBA
ER  -