Keegan, Warren J.

Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa. - 9th ed. - xx, 604 pages ; 28 cm.

Revised edition of the authors' Global marketing, 2015.

9780134129945 (alk. paper) 0134129946 (alk. paper)

2015022265


Export marketing.

HF1416 / .K443 2017

658.8/4