Manning, Gerald L. Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xxix, 527 p. : col. ill. ; 25 cm. Includes bibliographical references (p. 497-507) and indexes. ISBN: 813170684 Subjects--Topical Terms: Selling. Dewey Class. No.: 658.85