Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch , Michael A. Belch.and Keyoor, Purani. 
 - 9th ed. 
 - New Delhi :  McGraw-Hill,  c2012. 
 - xliii, 1016 p. :  ill. ;  24 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>978125902685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1