Clow, Kenneth E., <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. 
 - 8th ed. 
 - United Kingdom :  Pearson,  c2018. 
 - 508p. :  color illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references (pages 447-461) and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>978129222269 129222269 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.827