TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 978129222269
U1  - 658.827 23
PY  - 2018///
CY  - United Kingdom
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references (pages 447-461) and indexes; BBA
ER  -