Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
by Kevin Lane Keller, Ambi M.G.Parameswaran and Isaac Jacob. 
 - 4th ed. 
 - India:  Pearson,  c2013. 
 - xxix,586 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>978933254220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827