TY  - BOOK
AU  - Keller,Kevin Lane
AU  - by Parameswaran, Ambi M.G, 
AU  - Jacob, Isaac.
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 978933254220
U1  - 658.827 23
PY  - 2013///
CY  - India
PB  - Pearson
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; BBA
ER  -