TY  - BOOK
AU  - Kotler, Philip.
AU  - Hermawan Kartajawa, Hooi  Den Huan.
TI  - Asian  competitors: marketing for competitiveness in the age of digital consumers 
SN  - 9789813275997
AV  - 658.8 
PY  - 2019///
CY  - London
PB  - World scientific .
KW  - Marketing
N1  - BBA
ER  -