Kuruganti, Sandhya. Business analytics : applications to consumer marketing / by Sandhya Kuruganti, Hindol Basu. - 1st ed. - New delhi : Mcgraw hill . - xxv, 716p. : illus. ; 24cm. ISBN: 9789351341598 Subjects--Topical Terms: LC Class. No.: 658.0072 Dewey Class. No.: