TY  - BOOK
AU  - Kuruganti, Sandhya.
AU  - Basu Hindol.
TI  - Business analytics: applications to consumer marketing 
SN  - 9789351341598
AV  - 658.0072 
CY  - New delhi
PB  - Mcgraw hill .
KW  - Business analytics
N1  - BBA
ER  -