Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
by Del I. Hawkins, David L. Mothersbaugh and Amit, Mookherjee. 
 - 12th ed. 
 - xxxv, 776p. :  ill. ;  24 cm. 
<br/><br/> Hawkins's name appears first on earlier editions. 
<br/><br/>
<br/><br/><label>ISBN: </label>978935134479 935134479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83420973