TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Mokerjee,Amit
TI  - Consumer behavior: building marketing strategy 
SN  - 978935134479
U1  - 658.83420973 23
PY  - 2014///
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Hawkins's name appears first on earlier editions; BBA
ER  -