Kotler,Philip. <br/><br/>
Marketing Management / 
by Philip, Kotler. 
 - 11th ed. 
 - India :  Pearson,  C2003. 
 - xxix, Various Pagings:  illus. ;  27 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>817808654 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8