Kotler, Philip, Marketing 4.0 : moving from traditional to digital / Marketing four point zero by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Canada : Wiley, c2017. - xix, 184 pages ; 24 cm. Includes index. ISBN: 9781119341208 (cloth) Subjects--Topical Terms: Marketing.Internet marketing. Dewey Class. No.: 658.8