Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
by Naresh K. Malhotra, Satyabhushan Dash. 
 - 6th ed. 
 - Delhi :  Pearson,  c2010. 
 - xxviii, 948 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 834-873) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>978813173181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83