Kotler, Philip. <br/><br/>
Principles of marketing / 
by Philip Kotler, Gary Armstrong. 
 - 10th ed. 
 - New Delhi :  Pearson Prentice Hall,  c2004. 
 - xxv,  661, [94] p. :  col. ill. ;  27 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>81203349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8