Kotler, Philip. <br/><br/>
Principles of marketing / 
by Philip Kotler, Gary Armstrong. 
 - 16th ed. 
 - New Yourk  :  Pearson,  c2016. 
 - 731p. :  ill. ;  28 cm. 
<br/><br/> Col. map on endpaper. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>978129209248 129209248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8