TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Swaminathan,Vanitha
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 978129231496
U1  - 658.827 23
PY  - 2020///
CY  - England
PB  - Pearson
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; BBA
ER  -