Duncan, Tom <br/><br/>
IMC :  using advertising and promotion to build brands / 
by Tom Duncan. 
 - 1st ed. 
 - Boston :  McGraw-Hill,  c2002. 
 - xxxii, 783 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>025621476X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827