TY  - BOOK
AU  - Duncan,Tom
TI  - IMC: using advertising and promotion to build brands 
SN  - 025621476X (alk. paper)
U1  - 658.827 21
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; BBA
ER  -