Iacobucci, Dawn. <br/><br/>
Marketing models :  multivariate statistics and marketing analytics / 
by Dawn Iacobucci. 
 - Australia ;  Mason, Ohio :  South-Western, Cengage Learning,  c2015. 
 - 146p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 199-200) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781502901873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models.<br/>Marketing--Statistical methods.<br/>Multivariate analysis.
<br/><br/><label>Dewey Class. No.: </label>658.8